Digital marketing · campaign leadership
Bachelor’s in Audiovisual Communications with over a decade of experience leading and collaborating with teams in digital marketing and development.
Led planning, design and social media for the Nisenan “Homeland Return” fundraising campaign. When it started in February 2024 the CHIRP had raised around $800,000; the campaign closed at $2,510,177. On a tight schedule I created the visual identity and delivered branded content that achieved the organization’s highest channel engagement.
The story arc opened with a video capturing the urgency of the Nisenan cause, followed by meticulously researched captions outlining the historical timeline of their struggle.
Skills: content strategy · research · copywriting · social media · design · video & animation
Worked with a multidisciplinary team to boost ticket sales and registrations. We scheduled organic content two months in advance with a complete plan — captions, images and video — and built a team of media-savvy Brand Ambassadors to amplify ALPFA’s storytelling, with a strong focus on LinkedIn engagement.
Outcomes: enhanced brand awareness · boosted organic content from regional chapters · higher engagement rates · peer-to-peer learning and mentoring · elevated authentic storytelling.
Drove marketing for ticket sales and registrations for NRPA’s 2022 National Conference. The approach captured the essence of the event on the ground, leveraging the engagement momentum of the event itself. Also collaborated with NRPA’s digital team to visually enhance their website. Skills: content strategy · web development · Google Analytics · video & animation.
Before marketing, my band reached MTV’s Top 10 charts in 2010 and performed at major festivals. Building and keeping a loyal following is directly transferable to brand audience engagement — and that cultural insight adds value to every campaign I touch.