Performance creative for paid social
Meta ad concepts, static creatives, short-form video, AI-assisted visual development and conversion-focused design systems for B2C brands. Not one-off artwork — an iterative system where visual changes, copy length and audience structure are measured.
Produced a short-form Meta ad using an AI-assisted video workflow, Premiere and After Effects. A controlled $50 test spent $43.71, generated 40 link clicks at $1.09 CPC and produced a purchase — plus 112 Instagram likes of organic social proof.
The stronger direction was retested: 100 link clicks from $98.85 at $0.99 CPC and 3 purchases. A separate UGC-style variant (“Don’t Feed the Fish”) spent $45.93 at $1.77 CPC with no purchases — and that negative result is the point: the comparison identified which direction deserved iteration instead of treating every finished asset as a success.
Square and vertical catalogue creatives built in Photoshop with AI-assisted image workflows, run as five small test campaigns with progressive tweaks. The optimized setup reached a $0.90 blended CPC, with the retargeting ad set at $0.70 CPC, 2 purchases and a reported 2.41 ROAS. Captions were kept short enough to communicate without a “Read more” tap.